Liverpool Football Club have had their request to trademark the word “Liverpool” denied by the Intellectual Property Office.
The official judgement cites the word “Liverpool” as having “geographical significance”.
In a statement released this afternoon, the club says they are accepting the decision.
Liverpool remain adamant that they will “aggressively pursue” companies and businesses that “illegally exploit” the Liverpool FC brand image.
The trademark request had been made “in the context of football products” but the club’s request has still be denied.
Liverpool’s Chief Executive Officer, Peter Moore, commented in the club’s official statement. He reiterated that the application was “put forward in good faith” and that Liverpool “accept the decision and the spirit in which it has been made.”
LFC’s CEO continued, “I would also like to take the opportunity to reiterate our thanks to all those who engaged with us throughout this process, most notably independent traders and local football clubs.”
Clubs including City of Liverpool FC have been vocal in their disagreements with the proposed trademark.